Activision King Case Study
After learning that non-male employees didn’t feel they had the same opportunities for advancement, King started a mentorship program to change that.
What will you learn?
King (a division of Activision) and the creators of the widely popular game Candy Crush wanted to democratize opportunities for members of their employee resource groups. They wanted to help them gain more visibility for future leadership roles. To do this, they needed to provide them with one-on-one training and development with executives through mentoring relationships.
King wanted to democratize opportunities for members of their ERGs to gain access to future leadership roles. To do this, they provided one-on-one training and development with executives through mentoring relationships."